
¨ The act of behaving like an entrepreneur while
working within a large organization; e.g., undertaking
something new, without being asked to do so.
¨ The practice of a corporate management style that
integrates risk-taking and innovation approaches, as
well as the reward and motivational techniques,
used by entrepreneurs.
¨ Focus on innovation and creativity, and transforming
an idea into a profitable venture, while operating
within the organizational environment.
¨ “Dreamers who do.” Those who take hands-on
responsibility for creating innovation of any kind,
within a business.
Intrepreneurship
The "secret weapon" of the business world.
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